Playtech has made a number of announcements recently, and along with fourth quarter results and full year results for 2011 which saw the group’s gross income rise by 41% to €243.6 million, the group also announced new partnership agreements which have been reached in online gambling markets that look set to open up shortly.
New partnerships have been forged in a number of markets including Germany wherein Playtech as entered into a 49.99% joint venture with the well-known land based gambling operator Gauselmann, who also owns the Merkur casino brand. This partnership looks set to offer numerous gambling products and services as well as sports betting, depending ultimately on what German gaming legalization will include.
South Africa is also a market where government is currently considering the legalization of online gambling and Playtech has strategically embarked on a 50% partnership deal with the illustrious Peermont Global, casino and resort operator which owns and operates a number of casino resorts across the country including Emperors Palace in the city of Johannesburg. Initially this venture will extend to sport betting only but the group plans to offer broad based online casino gambling options once new legislation is passed.
In addition to its various joint partnerships, Playtech has also recently acquired Geneity, a UK based sports book developer with clients like Betfair, Ladbrokes and Gala Coral at an initial price of £11 million with an additional £4 million due upon agreed upon deliverables by the company. The Geneity sports book software will then replace Playtech’s existing product offering.
These were just a few of Playtech’s announcements this month and from the way they are going it seems there will be many more. To experience the success of the Playtech brand, play at Europa Casino now!
