Putting Game Design in Casinos hands
July 13, 2010
If I could design a casino game…
Just the thought of ever doing that makes any gambling enthusiast’s mind race and pulse quicken at the prospect. Now image running at a casino for years but having no control over the games you are able to offer and the prospect of having the design option is even more exciting. And while it may seem like a pipe dream, that prospect may soon become a reality for casino staff and any budding entrepeneur who wishes to give it a go if Meta Games Universal has anything to do with it.
While most brick and mortar and online casinos are dependant on software companies and game manufacturers for the design and production fo their game offerings, Mega Game Universal is proposing a “Create your own casino game” program and has alreday launched a platform in beta version and promises casino providers and operators the opportunity to create professional casino games without the need for experienced programming staff.
The UK based company does admit that the product may be controversial given that it would cut out mainstream software giants like Microgaming, RTG, Cryptologic and Playtech, but the benefits would be endless, for example lower licensing fees which would mean bigger profits for casinos, some of which would probably be spent on retaining players (more bonuses anyone?). Not to mention the fact that each casino would have a unique portfolio of games, giving it a unique selling point which just isn’t present within the generic portfolio of games offered to casinos by the various providers. And even when software providers or casinos have deals with other brands like Marvel or DC comics, not only are the themes similar but the game carry additional licensing expenses.
Full copyrights and protection are still pending however a company spokesperson recently stated that this kind of package would give users everything they’d need to produce their own games and the various tools and applications would be available for download from a website. The option to re-brand individually produced games will also be available which is another plus for casinos.
If all goes as it should, Cargo F, (Meta Game Universal will be known for the programming option) will revolutionise the casino industry as we know and will probably lead to more player benefits than ever before…so watch this space!
